FOR IMMEDIATE RELEASE
June 4, 2008

Editor of Good Night Mr. Lewis launches
Mapfaced: an online community that creates
bar & restaurant crawls on a printable map

Press Contact:
media@mapfaced.com

New York, NY – Joshua Malin, the Editor of Good Night Mr. Lewis has launched Mapfaced.com with his brother and partner David Malin. From his experience in the nightlife industry, behind the bar and behind the blog, Joshua saw the need for an online community that allows users to create maps detailing their favorite nights out in New York City, from point a to point b to point c.

Understanding that New Yorkers never see eye to eye, and aware of the millions of possibilities New York offers for an incredible evening out, the Malin brothers have built a community that allows users to create, rate, and comment on each others crawls, suggesting deviations, or giving feedback once a user has experienced the crawl for themselves.

What sets Mapfaced apart from any other nightlife website is the way the crawls pull together entire evenings. Further, Mapfaced offers up a mix of editorial and user-created crawls. Drawing on his resources in the nightlife and dining arenas, Joshua has assembled an editorial team who create weekly crawls based on their vast knowledge of the City.

According to nightlife godfather Steve Lewis, “As both my editor, and the one who introduced me to a part of the web I didn’t even know existed – the blogosphere – Joshua has the voice and the vision to make Mapfaced truly great.”

Mapfaced has been in private beta since April and during that time thousands of friends, family, and strangers have put the site through its paces. Crawls have been built, comments have been left, bugs have been squashed, and now Mapfaced has opened their doors to the public. Enjoy.

Mapfaced Drink is now available. Mapfaced Eat will follow this summer.

About Joshua Malin
Long before Napster, a dedicated group of music lovers built websites and ran FTP servers to trade MP3s, and Joshua, at 14, was a leading player in this community. Respected as an expert, his knowledge was printed everywhere from Salon to Spin Magazine. Hoping to avoid the pitfalls of piracy, Joshua moved on to his next project. At 17, he spent a summer working in London. Joshua purchased a pay-as-you-go phone and heard a commercial ringtone for the first time. He knew it was inevitable that ringtones would come to the United States, but he didn’t want to wait. So, Joshua co-founded MobileSmarts, which was for a long time the largest ringtone distributor in the United States. Patching together a handful of Perl scripts and the .net domain that Nokia never bothered to register, a senior year bedroom project ultimately grew into a community with nearly 1 million members. After he graduated college, Joshua began to write and bartend. With a prominent ghost-writing gig under his belt, Joshua is now the editor of the influential nightlife industry blog, Good Night Mr. Lewis.  

About David Malin
Watching MobileSmarts take off, David decided to get in on the act. The home network that Joshua and the electrician wired allowed David to swipe the site’s source code. A talented musician, David used the code as the basis for a popular guitar tab directory. Joshua discovered the theft and a ‘ransacking’ occurred. At that moment David decided that he would learn to program himself, and like any younger brother, he vowed to be better than Joshua. Now a recent college graduate, David is a self-taught Rails pro. Mapfaced grew out of his senior year Computer Science project.